Strategic representation in Georgia
About Amplex
Amplex supports international companies and premium brands in establishing and developing their business in Georgia. Our work includes market and commercial research, identifying potential partners, communicating with them and providing local representation within an agreed mandate.
Individual management
Each partnership is based on a thorough understanding of the business’s corporate structure, commercial objectives and long term interests. We coordinate legal, financial, regulatory and operational processes from the initial strategy through to an established presence in the market.
Where required, our involvement includes preparing and conducting commercial negotiations, assessing partners, coordinating business relationships and supporting the implementation of agreed terms.
The scope of work, responsibilities and reporting arrangements are agreed individually with each partner.
Our principle
“Strong business relationships begin with professional judgement, transparency, trust and an understanding of each business’s individual requirements.”

Founder and Managing Director
Natia Tugushi
Natia Tugushi is the Founder and Managing Director of Amplex. She has more than 20 years of successful experience in management roles across the private and public sectors.
Her work includes legal and operational management, commercial negotiations and the representation of business interests. Her professional background also encompasses international business development and premium and luxury retail.
Each engagement is led with personal responsibility and professional confidentiality.